Next-gen formats
WebP & AVIF conversion on the fly
Serve each browser the lightest image format it supports, without any manual re-encoding.
WebP and AVIF divide image weight by 5 to 100 compared to JPEG, with equivalent perceived quality. Cloudphoto converts your images on the fly: add format=auto to the URL and each visitor gets AVIF if supported, WebP otherwise, JPEG as fallback.
See pricing
URL example
?width=900
&format=avif
What's changing
Automatic format
The format=auto parameter detects the best format supported by the browser using the Accept header. You only have to write one URL.
Up to 99% lighter
A typical product photo goes from 2.41 MB in JPEG to 143 KB in AVIF—faster LCP and reduced bandwidth bill.
Zero regression
Old browsers automatically receive a format they can display. You can adopt AVIF without breaking anything.
Ready to deliver faster images?
15-day free trial, no credit card. No SDK, no server to manage.
